ENGLISH

Empathy In Action: How to Deliver Great Customer Experiences at Scale

By Tony Bates , Natalie Petouhoff

Book information

Publisher
IdeaPress Publishing
Year
2021
ISBN
9781646870882
Language
english
Format
EPUB
Filesize
7 MB (6910589 bytes)
Pages
\0
Time added
2022-06-02 04:24:27

Description

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

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