Managing Sustainable Business

Description

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities. Front Matter ....Pages i-xlvii Front Matter ....Pages 1-3 The Scenario Approach to Possible Futures for Oil and Natural Gas (Jeremy Bentham)....Pages 5-19 Beyond BP: The Gulf of Mexico Deepwater Horizon Disaster 2010 (David Grayson)....Pages 21-33 Wal-Mart’s Sustainable Product Index (Robert J. Crawford, N. Craig Smith)....Pages 35-51 Tetra Pak: Sustainable Initiatives in China (Fu Jia, Zhaohui Wu, Jonathan Gosling)....Pages 53-72 INEOS ChlorVinyls: A Positive Vision for PVC (A) (N. Craig Smith, Dawn Jarisch)....Pages 73-106 Front Matter ....Pages 107-110 Expect the Unexpected: Building Business Value in a Changing World (KPMG International)....Pages 111-135 Pathways to Corporate Responsibility - Revisited (Simon Zadek)....Pages 137-147 GSK: Profits, Patents and Patients: Access to Medicines (N. Craig Smith, Dawn Jarisch)....Pages 149-174 Revenue Flow and Human Rights: The Paradoxes of Shell in Nigeria (Aileen M. Ionescu-Somers)....Pages 175-197 Ziqitza Health Care Limited: Responding to Corruption (Robert J. Crawford, N. Craig Smith)....Pages 199-212 Front Matter ....Pages 213-215 How GAP Engaged with Its Stakeholders (N. Craig Smith, Sean Ansett, Lior Erez)....Pages 217-230 Barrick Gold: A Perfect Storm at Pascua Lama (N. Craig Smith, Erin McCormick)....Pages 231-246 Walmart: Love, Earth (A) (N. Craig Smith, Robert J. Crawford)....Pages 247-271 Shell Nigeria: Changing the Community Engagement Model (Onajomo Akemu, Alexandra Mes, Lauren Comiteau)....Pages 273-295 Economy of Mutuality: Equipping the Executive Mindset for Sustainable Business (Kevin T. Jackson)....Pages 297-319 Front Matter ....Pages 321-325 Creating Shared Value (Michael E. Porter, Mark R. Kramer)....Pages 327-350 Response to Porter: Responsibility for Realising the Promise of Shared Value (Gastón de los Reyes Jr., Markus Scholz)....Pages 351-365 The Roots of Corporate Sustainability: the Art of Managing Innovation and Relationships by illycaffè (Francesco Perrini, Angeloantonio Russo)....Pages 367-398 Microfinance as a Shakespearean Tragedy: The Creation of Shared Value, While Acting Responsibly (Harry Hummels)....Pages 399-420 ‘Ecomagination’ at Work: GE’s Sustainability Initiative (S. S. George, S. Regani)....Pages 421-438 Sustainability as Opportunity: Unilever’s Sustainable Living Plan (Joanne Lawrence, Andreas Rasche, Kevina Kenny)....Pages 439-459 Front Matter ....Pages 461-465 Business Model Innovations for Sustainability (Lindsay Clinton, Ryan Whisnant)....Pages 467-507 From Incrementalism to Transformation: Reflections on Corporate Sustainability from the UN Global Compact-Accenture CEO Study (Peter Lacy, Pranshu Gupta, Rob Hayward)....Pages 509-522 A Case of Radical Reinvention: Umicore (Nigel Roome, Victoria Jadot)....Pages 523-552 IBM and Sustainability: Creating a Smarter Planet (Gilbert G. Lenssen, N. Craig Smith)....Pages 553-560 Waste Concern: Fixing Market Failures (Joanna Radeke, Johanna Mair, Christian Seelos)....Pages 561-578 Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy (N. Craig Smith, Erin McCormick)....Pages 579-611 Front Matter ....Pages 613-616 Taking the Future Seriously: Preparing for the Global Gigatrends (Marc T. Jones)....Pages 617-626 Unilever’s Super Stretch Goal for 2020 (Aileen M. Ionescu-Somers, Jacqueline Brassey)....Pages 627-639 The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S (Mette Morsing, Dennis Oswald, Susanne Stormer)....Pages 641-673 The Changing Role of Business Leaders, and Implications for Talent Management and Executive Education (Matthew Gitsham)....Pages 675-686