ENGLISH

Internal Communication and Employee Engagement: A Case Study Approach

By Linjuan Rita Men , Nance McCown , Hua Jiang , Hongmei Shen (eds.)

Book information

Publisher
Routledge
Year
2023
ISBN
1032050055, 9781032050058
Language
english
Format
PDF
Filesize
7 MB (7278897 bytes)
Edition
1
Pages
374\392
Time added
2023-03-13 12:55:52

Description

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use, and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

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