ENGLISH

Graphic Workshop: Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design

By Lisa L Cyr

Book information

Publisher
Rockport Publishers
Year
2006
ISBN
1592532195, 9781592532193
Language
english
Format
PDF
Filesize
104 MB (108829067 bytes)
Pages
192\192
Time added
2013-12-24 19:17:02

Description

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch ones intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

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