ENGLISH

Agenda-Setting (Communication Concepts)

By Everett M. Rogers , James W. Dearing

Book information

Publisher
Inc, Sage Publications
Year
1996
ISBN
0761905634, 9780761905639
LCC
P96.P832 U636 1996
Open Library ID
OL21579758M
Language
english
Format
PDF
Filesize
15 MB (16237530 bytes)
Pages
152\71
Scanned
yes
Time added
2012-03-09 12:00:00

Description

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Similar books