Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport

Description

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups. Preface Acknowledgements Contents Abbreviations List of Figures List of Tables 1 Group Behavior and Negativity: Why Comparisons Are Needed Need for Comparison Studies Chapter Introductions How to Use This Text Thank You and Welcome to the Journey References 2 Investigating Perceptions of Out-groups in Sport and United States Politics Background Social Identity Theory in Politics and Sport Rivalry in Sport and Politics Perceptions and Likely Behaviors Toward Out-Group Members in Sport and Politics Celebrating Out-group Failure in Sport and Politics The Current Study Method Participants Instrument Data Collection Results Testing the Hypotheses Discussion Political and Sport Out-group Perceptions and Likely Behaviors Common In-Group Influence on Out-Group Perceptions and Likely Behaviors Out-Group Perceptions and Likely Behaviors Among Democrats and Republicans Implications and Future Investigation Appendix References 3 Rivalry and Group Behavior in Sport and Religious Brands Background The Current Study Method Instrument and Participants Results Testing the Hypotheses Discussion Implications and Future Research References 4 Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum Background Group Competition and Rivalry Negative Group Behavior The Current Study Method Items Data Results Research Question 1 Discussion Hierarchy of Out-Group Derogation Out-Group Derogation Spectrum General Discussion Future Study References 5 Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation? Implications Implications for Research Implications for Practice Shared Perspectives References 6 Continuing the Journey References Index