ENGLISH

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

By Gabe Zichermann , Christopher Cunningham

Book information

Publisher
O'Reilly Media
Year
2011
ISBN
978-1-4493-9767-8
Language
english
Format
PDF
Filesize
18 MB (18642900 bytes)
Pages
208\210
Time added
2016-06-29 18:00:00
Библиотека;Компьютерная литература;Веб-дизайн

Description

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

Similar books