ENGLISH

Brand and Talent

By Kevin Keohane

Book information

Publisher
Kogan Page
Year
2014
ISBN
0749469250, 9780749469252
Language
english
Format
PDF
Filesize
1 MB (1428141 bytes)
Pages
240\241
Scanned
yes
Time added
2015-10-08 22:17:13
Marketing Direct Global Industrial Multilevel Prod

Description

Many books talk about brand, still more about talent, yet leading organizations are realizing their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the company. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

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