ENGLISH

Qualitative Methods in Management Research

By Dr. Evert Gummesson

Book information

Publisher
Inc, Sage Publications
Year
1999
ISBN
0761920137, 9780761920137
LCC
HD30.4 .G85 2000
Open Library ID
OL530335M
Language
english
Format
CHM
Filesize
562 kB (575776 bytes)
Edition
2nd
Pages
\0
Time added
2011-08-31 04:54:40

Description

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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