ENGLISH

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

By Frederick F. Reichheld , Thomas Teal

Book information

Publisher
Harvard Business School Press
Year
1996
ISBN
0875844480, 9780875844480, 9780585056425
LCC
HF5415.5 .R438 1996
Open Library ID
OL803497M
Language
english
Format
EPUB
Filesize
1 MB (1244017 bytes)
Pages
\0
Time added
2011-08-31 04:54:40

Description

U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

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