ENGLISH

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

By Lori Culwell

Book information

Publisher
Penguin Publishing Group
Year
2009
ISBN
9781101050774, 2009005520
Language
english
Format
EPUB
Filesize
1 MB (1115409 bytes)
Pages
\0
Time added
2022-10-03 02:10:58
BUS060000BUS090040BusinessCOM060130Computer TechnologyEconomicsNonfiction

Description

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out

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