ENGLISH

Integrated Capacity and Price Control in Revenue Management: A Fuzzy System Approach

By Michael Becher (auth.)

Book information

Publisher
Gabler Verlag
Year
2008
ISBN
978-3-8350-0986-8, 978-3-8349-9650-3
DOI
10.1007/978-3-8349-9650-3
Language
english
Format
PDF
Filesize
1000 kB (1023755 bytes)
Edition
1
Pages
173\184
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Operations Research/Decision Theory; Operations Re

Description

Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.

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