ENGLISH

Data Mining: Concepts, Methods and Applications in Management and Engineering Design

By Yong Yin , Ikou Kaku , Jiafu Tang , JianMing Zhu (auth.)

Book information

Publisher
Springer-Verlag London
Year
2011
ISBN
1849963371, 9781849963374
DOI
10.1007/978-1-84996-338-1
LCC
QA76.9.D343 D38227 2011
Google Books ID
Gna7BgKAgfkC
Open Library ID
OL25047396M
Language
english
Format
PDF
Filesize
3 MB (2656742 bytes)
Series
Decision Engineering
Edition
1
Pages
312\328
Topic
Business Management
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40
Data Mining and Knowledge Discovery; Engineering ELogisticsMarketing; Operation Research/Decision Theory; EngOrganization

Description

Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems. Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including: • market segmentation, • product design, • organization design, • manufacturing design, and • supply chain design. Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.

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