ENGLISH

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

By Nicole Pfeffermann , Julie Gould (eds.)

Book information

Publisher
Springer International Publishing
Year
2017
ISBN
978-3-319-49540-8, 978-3-319-49542-2
DOI
10.1007/978-3-319-49542-2
Language
english
Format
PDF
Filesize
7 MB (7427858 bytes)
Edition
3
Pages
XXVI, 424\433
Time added
2017-06-25 01:07:36
Economic SociologyEntrepreneurship;Engineering EconomicsLogisticsMarketing;Organizational StudiesOrganization

Description

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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