ENGLISH

Twitterville : how businesses can thrive in the new global neighborhoods

By Shel Israel

Book information

Publisher
Portfolio
Year
2009
ISBN
9781101135938, 110113593X, 9781101136348, 1101136340
Language
english
Format
PDF
Filesize
79 MB (83358592 bytes)
Pages
307\307
Time added
2012-11-24 10:44:12

Description

James Buck gets out of jail and inspires this book --How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control --What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets --How and why. Tips, metrics, and finer points ; Global neighborhoods --Getting started

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2010 · PDF