ENGLISH

In search of stupidity: over 20 years of high-tech marketing disasters

By Merrill R. (Rick) Chapman , Merrill R. Chapman

Book information

Publisher
Apress
Year
2003
ISBN
1590591046, 9781590591048
Open Library ID
OL8848525M
Language
english
Format
CHM
Filesize
518 kB (530898 bytes)
Edition
1
Pages
256\0
Library
mexmat
Time added
2009-07-20 03:45:11

Description

This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn't work.

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