ENGLISH

Political Consultants and American Elections: Hired to Fight, Hired to Win

By Dennis W. Johnson

Book information

Publisher
Routledge
Year
2015
ISBN
9781138786356, 9781138786363, 9781315731872
Language
english
Format
EPUB
Filesize
1004 kB (1028159 bytes)
Pages
310\0
Time added
2022-08-15 13:11:09

Description

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

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