ENGLISH

Building Brand Authenticity: 7 Habits of Iconic Brands

By Michael Beverland (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2009
ISBN
978-1-349-36844-0, 978-0-230-25080-2
DOI
10.1057/9780230250802
Language
english
Format
PDF
Filesize
1 MB (1254046 bytes)
Pages
\228
Time added
2016-03-14 21:35:01
Marketing; Market Research/Competitive Intelligenc

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