ENGLISH

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Advances in E-business Research)

By David J. Finch , Norm O'Reilly , Gashaw Abeza

Book information

Publisher
Business Science Reference
Year
2019
ISBN
1799815382, 9781799815389
Language
english
Format
PDF
Filesize
8 MB (8244921 bytes)
Pages
208\202
Time added
2021-06-21 20:17:16

Description

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry. Cover Title Page Copyright Page Book Series Table of Contents Foreword Preface Acknowledgment Chapter 1: eSports Today Chapter 2: eSports Stakeholders Chapter 3: The eSports Economy Chapter 4: eSports Media Chapter 5: eSports Sponsorship Chapter 6: eSports Gender, Race and Culture Chapter 7: eSports Health and Wellness Chapter 8: The Future of eSports Glossary Related Readings About the Authors Index

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