ENGLISH

Marketing: The Core 9TH Edition (International Edition)

By Steven W. Hartley Roger A. Kerin

Book information

Publisher
McGraw Hill
Year
2021
ISBN
1264832907, 9781264832903
Language
english
Format
EPUB
Filesize
62 MB (64943693 bytes)
Edition
9
Pages
\0
Time added
2021-08-22 12:37:52

Description

ISBN: 9781264832903 is an international edition of Marketing: The Core 9TH Edition by Roger A. Kerin, Steven W. Hartley This ISBN is student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of International edition is the same as other formats. Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation

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