Guide to Business Planning

Description

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:tools for analysing the market, customers, competitors and the business environmenttechniques for examining and choosing between different strategic optionshow to use the business planning model that accompanies this book to prepare financial forecastshow to analyse and mitigate riskhow to identify the businesss financing needs and select the appropriate type of financehow to use the books business plan document template to write your own planIn addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.Contents:IntroductionThe business planThe business planning processStrategic planningAnalysing the environmentAnalysing the firmIndustry and competitor analysisProduct and portfolio analysisSWOT analysisGenerating strategic optionsMarket analysis and strategyMarket forecastingThe operational planModelling the businessAccounting principlesCompleting the financial statementsReviewing the financial statementsEvaluating strategic optionsFunding issuesRisk analysisPresenting the business plan and obtaining approvalImplementing the business planAppendixIndex