ENGLISH

Web Analytics For Dummies

By Pedro Sostre , Jennifer LeClaire

Book information

Publisher
For Dummies
Year
2007
ISBN
0470098244, 9780470098240
LCC
ZA4235 .S67 2007
Open Library ID
OL18500497M
Language
english
Format
PDF
Filesize
11 MB (11088652 bytes)
Pages
387\387
Topic
Education
Time added
2010-06-26 00:49:36

Description

The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer. I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field. This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.

Similar books