Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Description

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades. Cover Contents List of Tables List of Figures List of Abbreviations Foreword: My Reflections about Jagdish Sheth Preface PART I: Rethinking and Re-envisioning Marketing Chapter 1: Reimagine Marketing Chapter 2: Daring to Understand and Change Thinking Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s Chapter 4: Advancing the Study of Marketing’s Impactson Society Chapter 5: Sh ould Government Regulate Questionable Goods and Services? Chapter 6: The Historical Roots of Marketing’s Badge of Infamy PART II: Marketing for a Better World Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and theTriple Bottom Line Chapter 8: Building Sustainable and Socially Impactful Businesses at the Ba se of the Pyramid Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach Chapter 11: Pioneering Research on Sustainability PART III: Managing Marketing in a Turbulent World Chapter 12: Organizing Marketing for an Era of Digital Turbulence Chapter 13: Harnessing Disruptions for Marketing Strategies Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marke ting Functions Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Me dia Chapter 17: Increasing Marketing’s Impact:Making Everyone a Marketer PART IV: Enhancing Customer Ex perience and Value Chapter 18: Innovating the Customer Experience Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value Chapter 20: The Contextual Nature of Value in Use Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Propo sal for a Generic Process Chapter 22: The 4 As of Marketing Framework and Social Network Platforms Chapter 23: Value of Outsourcing Salesand Marketing by CPG Companies in the Age of R etail Disruptions PART V: Understanding andManaging Customers Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing Chapter 26: Interactivity and Int ernational Business Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge Chapter 28: Trust in Persons, Organizations and Systems Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact PART VI: Marketing Technologies, Analytics and Research Metho ds Chapter 30: The Evolution of M arketing Technology Chapter 31: Influence of Technology and Data on Customized Marketing Strategy Chapter 32: How and Why Artificial Intelligence, Mixed Reality and BlockchainTechnologies Will Change Marketing We Know Today Chapter 33: Contemporary Disruptions in the Realm of Research Methods i n Marketing Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems Chapter 35: Modelling Choice of Multiple Items Chapter 36: Integrating Social Media inMarketing Research Courses PART VII: Pushing the Frontiers of Marketing Discipline Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table:Constructing WorkbenchTheories of Decision Processes That Predict Outcomes Accurately Chapter 38: International Marketing as a Discipline Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships Chapter 40: Conscious Marketing: Meaning and Application PART VIII: Jagdish Sheth: Impact, Views and Tributes Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth Chapter 42: Young Jagdish: A Tribute to H is Early Years Chapter 43: I Am Standing; No, I Do NotUse Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Marke ts Chapter 45: A Personal Tribute to Jagd ish N. Sheth Chapter 46: Multiplicative 4 Ps That Characterize Jag Sh eth Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model Chapter 48: Jagdish Sheth: Heart of Marketing Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday Chapter 50: Jag Sheth: Thanks to a True Giant! Chapter 51: Some of My Background with Jagdish Sheth Chapter 52: A Tribute to Jag Sheth:An Extraordinary, One-of-a-Kind Career Chapter 53: Jag the Compassionate Master Academic Chapter 54: Jag Sheth: Tribute to a Game Changer Chapter 55: Jag Sheth: A Blessed Man andan Amazing Role Model Chapter 56: Tribute to a Timeless Scholarwith a Brilliant Mind and aBountiful Heart Chapter 57: Why Do I Admire Jag Sheth? Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benef actor Chapter 59: Jagdish Sheth: Scholar,Innovator, Mentor andPhilanthropist Chapter 60: A Tribute to Professor JagdishSheth: A ConsummateMarketer Chapter 61: Jag Sheth: A Friend, Guide,Mentor and Father Figure Chapter 62: Dr Jagdish N. Sheth: A ServantLeader Scholar, HelpfulScholar, Energetic Scholar,Teacher Scholar and HumbleScholar Chapter 63: Jagdish Sheth: The Jaguarof Marketing Chapter 64 : Jagdish Sheth: A Statementof Personal Impact andAppreciation About the Editors andContributors