ENGLISH

Demand-driven forecasting : a structured approach to forecasting

By Charles W. Chase Jr

Book information

Publisher
John Wiley & Sons
Year
2009
ISBN
978-0-470-41502-3, 0470415029
Language
english
Format
PDF
Filesize
10 MB (10994119 bytes)
Series
Wiley and SAS business series
Edition
1
Pages
270\291
Time added
2016-01-24 03:00:00
Economic forecasting. Business forecasting. Foreca

Description

A detailed guide on the process of improving business forecasting This practitioner-focused book provides readers with real, proven processes, methodologies, and performance metrics that can be applied immediately with significant improvement in forecast accuracy. Filled with real-life examples and case studies to illustrate both best-in-class approaches as well as initial start-up approaches, it features coverage of topics including myths versus reality of forecasting, how to perform a strategic value assessment, and cultural barriers in forecasting. Focused on the implementation and integration of sales forecasting and marketing analysis, this book outlines a systematic approach that is a data-based, mathematically derived framework using domain knowledge to facilitate "what if" simulations for strategic/tactical planning. Charles Chase (Cary, NC) is the Business Enablement Manager for SAS Manufacturing and Supply Chain Global Practice

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