Japanese Global Strategy: Overseas Operations and Global Marketing

Description

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically. Front Matter ....Pages i-xvi Introduction (Katsuo Yamazaki)....Pages 1-15 The Process of Monozukuri in Global Business Environments (Katsuo Yamazaki)....Pages 17-32 Hybrid Theory and Japanese Global Management (Katsuo Yamazaki)....Pages 33-54 Case Studies on Japanese MNEs: Global Strategy (Katsuo Yamazaki)....Pages 55-122 Prospective Global Markets (Katsuo Yamazaki)....Pages 123-156 Golden Rules in Global Corporate Strategy (Katsuo Yamazaki)....Pages 157-169 Back Matter ....Pages 171-184