ENGLISH

Specialization in Online Innovation Communities: Understand and Manage Specialized Members

By Jan Bierwald (auth.)

Book information

Publisher
Gabler Verlag
Year
2014
ISBN
978-3-658-05317-8, 978-3-658-05318-5
DOI
10.1007/978-3-658-05318-5
Language
english
Format
PDF
Filesize
153 MB (160824031 bytes)
Series
Forschungs-/Entwicklungs-/Innovations-Management
Edition
1
Pages
163\178
Time added
2014-06-12 06:00:00
Innovation/Technology Management; Entrepreneurship

Description

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

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