Beam, straight up: the bold story of the first family of bourbon

Description

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to.;A little history -- A Kentucky boyhood -- Booker, yes sir -- College man -- Starting out -- The making of a bourbon ambassador -- Road warrior -- The world isn't as big as I thought -- Bourbon and change -- The Beam way: how to build a company that lasts -- Home. A little history -- A Kentucky boyhood -- Booker, yes sir -- College man -- Starting out -- The making of a bourbon ambassador -- Road warrior -- The world isn't as big as I thought -- Bourbon and change -- The Beam way: how to build a company that lasts -- Home.