ENGLISH

Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

By Susanne Rauscher , Annika Zielke

Book information

Publisher
Springer Fachmedien Wiesbaden;Springer Gabler
Year
2019
ISBN
978-3-658-28016-1, 978-3-658-28017-8
Language
english
Format
PDF
Filesize
12 MB (12347057 bytes)
Series
BestMasters
Edition
1st ed. 2019
Pages
XI, 130\134
Time added
2020-02-08 04:42:40
Economics; Behavioral/Experimental Economics; Acco

Description

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work. Front Matter ....Pages I-XI Introduction (Susanne Rauscher, Annika Zielke)....Pages 1-3 Part I: Literature Overview (Susanne Rauscher, Annika Zielke)....Pages 5-23 Part II: Qualitative Study – Status quo in Accounting (Susanne Rauscher, Annika Zielke)....Pages 25-45 Part III: Experiment – Effect of Nudges in Accounting (Susanne Rauscher, Annika Zielke)....Pages 47-60 Critical reflection (Susanne Rauscher, Annika Zielke)....Pages 61-63 Conclusion (Susanne Rauscher, Annika Zielke)....Pages 65-67 Back Matter ....Pages 69-130

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