ENGLISH

Questionnaire design : how to plan, structure and write survey material for effective market research

By Ian Brace

Book information

Publisher
Kogan Page
Year
2008
ISBN
978-0-7494-5028-1, 9780749454999, 0749454997, 0749450282
Language
english
Format
PDF
Filesize
4 MB (4037198 bytes)
Series
Market research in practice series
Edition
2nd
Pages
305 pages : ill\321
Time added
2014-11-04 21:00:00

Description

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.   Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used.  It explains how to compose the right questionnaire for the research.   The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

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