ENGLISH

Public Relations: the Basics

By Ron Smith

Book information

Publisher
Taylor & Francis Group
Year
2013
ISBN
9781135089672, 9780415675840
LCC
HM1221 .S769 2013
Language
english
Format
EPUB
Filesize
1 MB (1168878 bytes)
Series
The Basics Ser.
Pages
287\0
Time added
2023-08-05 09:22:43
Public relations.; BUS052000; NON000000; SOC052000

Description

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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