ENGLISH

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

By Merlin Stone , Mark Vincent Cerasale

Book information

Publisher
Kogan Page
Year
2004
ISBN
9780749441722, 0-7494-4172-0
Open Library ID
OL7967485M
Language
english
Format
PDF
Filesize
8 MB (8064089 bytes)
Pages
259\259
Topic
Business
Time added
2010-04-25 21:59:20

Description

Based partly on IBM's own transformation, and partly on the transformations that IBM has helped its clients to achieve, this unique book shows how companies can increase sales and improve margins by introducing a range of solutions. It draws upon IBM's extensive experience of working with clients all over the world to help them to implement these solutions and so achieve a positive transformation, to become a "solutions enterprise." Highly readable, motivational and fast-paced, Business Solutions on Demand includes numerous international cases and examples and diagrams. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.

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