Fixing Business : Making Profitable Business Work for the Good of All

Description

An optimistic call to action for business leaders and decision makers everywhere In his second book 'the face of British Business' Lord Digby Jones shows us why profit isn't a dirty word--it's what you do with it that counts. Society is at a crossroads, and good business lays the foundation for a successful future; but are we brave enough to build it? Fixing Business focuses on why we must be. Fixing the world requires a vibrant and successful, profit-yielding, tax-delivering, job-creating business sector. This book describes how that sector is built, and how the good of business means the good of all. Learn why business must invest more--and better--in physical and human infrastructure Discover the critical importance of social inclusion in the future of business Understand why fixing education and the environment are at the top of the priority list Engage with every aspect of society to create the wealth that holds the social fabric together From the smallest shop around the corner to the largest multinational corporation, the variable upon which every facet of business success rests is people. Workers, investors, customers, creditors--all ensure that wealth is created, and at the end of the day, they are what business is about. Fixing Business shows us how to harness their power to change the world.