The get-started guide to e-commerce

Description

Believe it or not, there are LOTS of businesses that still don't have a clue about the Internet and e-commerce. This is a clear yet basic primer on how to get a company online - without spending a lot of money. In just the past few years, Internet technology and e-commerce strategies have become extremely sophisticated, leaving a lot of people woefully behind. This book aims to help them quickly catch up on the fundamentals. While most big companies have established an online presence, the boom is just starting for smaller businesses (eg. online order and delivery services by local grocery stores, restaurants, flower shops). This book caters to their need for practical, easy-to-read information covering all the basics, including: what should be included on a Web site; how to best market the site; how to use the Internet to benefit a small bricks-and-mortar business; and how to keep costs low. The book's message is simple: you don't have to learn flawless HTML or hire an expensive Web team to get online.