ENGLISH

Value-based marketing for bottom-line success: 5 steps to creating customer value

By Phil , DeBonis , J. Nicholas; Balinski , Eric W.; Allen

Book information

Publisher
McGraw-Hill
Year
2003
ISBN
9780071396561, 0-07-139656-X, 9780071416825, 0-07-141682-X, 9781280300622, 1280300620, 9786610300624, 6610300623
Language
english
Format
PDF
Filesize
2 MB (2233173 bytes)
Pages
244\264
Time added
2019-09-25 00:19:47
Consumer satisfaction;Customer services;Management

Description

Content: The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.

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