ENGLISH

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

By Al Iannuzzi

Book information

Publisher
CRC Press
Year
2017
ISBN
1138626295, 9781138626294
Language
english
Format
PDF
Filesize
8 MB (8848418 bytes)
Pages
272\273
Time added
2017-08-18 17:50:33
Environmental Economics;Economics;Business & Money

Description

Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations.

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