The Dark Side of Social Media: A Consumer Psychology Perspective

Description

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication. Cover Half Title Title Page Copyright Page Table of Contents About the Editor Contributors Foreword: The Bright Side of Social Media Foreword: The Dark Side of Social Media Part I A Framework for The Dark Side of Social Media 1 A Framework for the Dark Side of Social Media: From Digital Drama to Digital Over-Engagement Part II Unfortunate Areas of Digital Drama 2 Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn 3 Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media 4 Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends 5 Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership Part III Some Unintended Consequences for Consumers 6 Being Yourself Online: Why Facebook Users Display Their Desired Self 7 Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption Part IV Some Unintended Consequences for Brands/Business 8 When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media 9 Is More Less, or Is Less More?: Social Media’s Role in Increasing (and Reducing) Information Overload from News Sources Part V New Opportunities and Challenges for Social Media 10 Consumer Privacy and The New Mobile Commerce 11 Exploring the Challenges of Social Media Use in Higher Education 12 Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers Index