ENGLISH

Patterns of Middle Class Consumption in India and China

Book information

Publisher
Sage Publications Pvt. Ltd
Year
2008
ISBN
0761936238, 9780761936237, 9788178297873
LCC
HT690.I4 P364 2008
Open Library ID
OL16443859M
Language
english
Format
PDF
Filesize
2 MB (1938785 bytes)
Pages
301\301
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

This is a book about the emerging patterns of consumption among the middle classes of India and China. The book compares cultural shifts as a result of liberalization and globalization in these two emerging Asian powers. This volume does not compare India and China to the West, as books on similar subjects have done in the past. Instead they are compared with each other. This book is well-timed, considering that both these countries have so much in common in terms of scale, civilization, history, and as emerging economies. The chapters in this book have been written by sociologists, anthropologists, and political scientists rather than by economists, so the emphasis is on cultural shifts rather than economic statistics. Transnational developments, like tourism, karaoke, soap operas, and the art market, have all been extensively covered in this book

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