ENGLISH

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

By George Pettinico; George R. Milne

Book information

Publisher
Business Expert Press
Year
2020
ISBN
9781951527693, 1951527690
Language
english
Format
EPUB
Filesize
5 MB (5753777 bytes)
Pages
194\0
Time added
2020-06-17 17:28:51

Description

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it’s coming. And sooner than you might think.

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