ENGLISH

50 Management Ideas You Really Need to Know

By Edward , Russell-Walling

Book information

Publisher
Quercus
ISBN
9781623651879, 1623651875
Language
english
Format
EPUB
Filesize
1 MB (1125178 bytes)
Pages
\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS--Industrial Management;BUSINE

Description

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

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