ENGLISH

Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

By Wetfeet

Book information

Publisher
Inc., Wetfeet
Year
2004
ISBN
158207433X, 9781582074337
Open Library ID
OL17215091M
Language
english
Format
PDF
Filesize
640 kB (654936 bytes)
Pages
171\171
Time added
2011-08-31 04:54:40
PR;Связи с общественностьюМаркетингреклама

Description

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

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