ENGLISH

Global and Transnational Business: Strategy and Management

By George Stonehouse , David Campbell , Jim Hamill , Tony Purdie

Book information

Publisher
Wiley
Year
2004
ISBN
0470851260, 9780470851265, 9780470867792
Open Library ID
OL24313445M
Language
english
Format
PDF
Filesize
5 MB (5571649 bytes)
Edition
2
Pages
496\495
Topic
Business Management
Library
mexmat
Time added
2009-11-09 02:42:13

Description

A textbook emphasizing global and transnational business strategy, rather than international or multinational strategy and management, reflecting changes in the environment of international business since the early 1980s. It develops an understanding of global business and globalization of the business environment, and examines global and transnational business management. No date is mentioned for the first edition; the second focuses more on knowledge as a source of transnational competitive advantage, and reduces the case studies from six to two-on Nike and McDonald's.

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