ENGLISH

Strategic Reputation Risk Management

By Judy Larkin

Book information

Publisher
Palgrave Macmillan
Year
2003
ISBN
0333995546, 9780333995549, 9780230511415
Open Library ID
OL9482331M
Language
english
Format
PDF
Filesize
1 MB (1273412 bytes)
Pages
289\289
Topic
Business Management
Library
avaxhome.ws
Orientation
yes
Scanned
no
Time added
2010-05-31 15:29:46

Description

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximize shareholder value, raise finance, manage debt, and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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