ENGLISH

Business in action

By Courtland L. Bovee , John V. Thill

Book information

Publisher
Pearson
Year
2015
Language
english
Format
PDF
Filesize
24 MB (25259649 bytes)
Edition
Seventh Edition.
Pages
479\593
Time added
2017-09-16 18:58:13
Business;Commerce;Industrial management

Description

Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Forms of ownership -- Entrepreneurship and small-business ownership -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Employee motivation -- Human resources management -- Labor relations -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.

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