ENGLISH

Electronic Commerce: The Strategic Perspective

By Richard T. Watson , Pierre Berthon , Leyland F. Pitt

Book information

Publisher
Harcourt
Year
2000
ISBN
0030265339, 9780030265334
LCC
HF5548.32 .E375 2000
Open Library ID
OL54123M
Language
english
Format
PDF
Filesize
824 kB (843651 bytes)
Pages
100\100
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

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