The smarter screen: surprising ways to influence and improve online behavior

Description

The Smarter Screen, For example: You're more likely to add bacon to your pizza if you order online. If you read this book on a screen, you're less likely to remember its content. You might buy an item just because it's located in a screen hot spot, even if betteroptions are available. If you shop using a touch screen, you'll probably overvalue the product you're considering. You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. From the Hardcover edition.  Read more... Abstract: -- The Smarter Screen, For example: You're more likely to add bacon to your pizza if you order online. If you read this book on a screen, you're less likely to remember its content. You might buy an item just because it's located in a screen hot spot, even if betteroptions are available. If you shop using a touch screen, you'll probably overvalue the product you're considering. You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. From the Hardcover edition Content: Intro -- TITLE PAGE -- COPYRIGHT -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- CHAPTER 1: The Mental Screen -- CHAPTER 2: Function Follows Form -- CHAPTER 3: Display Biases -- CHAPTER 4: The New Mirror -- CHAPTER 5: Desirable Difficulty -- CHAPTER 6: Digital Tailoring -- CHAPTER 7: The Choice Opportunity -- CHAPTER 8: Thinking Architecture -- SUMMARY: TOOLS FOR THE FUTURE -- APPENDIX: THE COMPLETE LIST OF TOOLS -- NOTES -- INDEX.