Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

Description

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Preface and Acknowledgement Contents Abbreviations List of Figures List of Tables Chapter 1: The Intellectual Property Landscape What Is IP Management? The Main Types of IP rights The Historical Context and the Social and Cultural Impact of IP The International Footprint of IP The UK IP Landscape and the IPR-Related Implications of Brexit References Chapter 2: The Creation of IP Innovation and IP The Technology Life Cycle Perspective Open Versus Traditional Innovation IPR Challenges in Open Innovation Innovations in Large-Scale Companies Innovations in Small- and Medium-Sized Firms References Chapter 3: The Protection of IP Why Does IP Need Protection? The Degree of Protection for Diverse Types of IPR IP and Common Law in the UK Strengthening International Protection of IPR IP Protection in the Digital Economy References Chapter 4: The Exploitation of IP How Companies Exploit IPR Licencing Principles Specific Types of Licencing: Trademark Licencing, Franchising and Merchandising IPR Use in Sports References Chapter 5: The Evaluation of IP and First Steps in Strategy Formulation The Value of IP Assets IP and Market Structure First Steps in Strategy Formulation References Chapter 6: Building an IP Strategy IP and Revenue Streams IP and Cost Structure IP Funding Opportunities Building an IP Strategy References Chapter 7: Resourcing in the IP Context IP Management: Standard Contributions Change Management and Transformation to IP-related Strategy Building Competitive Advantage Shaping Industry Structure References Conclusions Index