Understanding And Profiting From Intellectual Property In International Business: Strategies Across Borders

Description

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP. Acknowledgments......Page 6 Contents......Page 8 Abbreviations......Page 14 List of Opener and Closer Cases......Page 17 List of Intellectual Property Facts......Page 19 List of Figures......Page 20 List of Photos......Page 21 List of Tables......Page 22 1.2 Objectives......Page 23 1.4 Methodological Delineation......Page 24 1.5 Structure and Thematic Overview......Page 25 1.6 A Beginning: A Route Map for the Book......Page 30 Part I: Intellectual Property Fundamentals......Page 31 2.1 Focus and Structure......Page 32 2.2 Opener: Harry Potter and How Intellectual Property Creates Wealth1......Page 33 2.3 Intellectual Property as a Concept......Page 34 2.4.1 Patent......Page 38 2.4.3 Industrial Design......Page 39 2.4.4 Mark......Page 40 2.4.5 Copyright......Page 41 2.5.1 Intangibility......Page 42 2.5.3 Legality......Page 43 2.5.4 Territoriality......Page 44 2.6 Dialectic Rationalization of Intellectual Property......Page 45 2.7 Academic Schools of Thoughts on Intellectual Property......Page 47 2.8 Closer: Badges of Allegiance or Trademark Use?20......Page 48 2.9 Intellectual Property Facts: 136 Years of World Patents......Page 50 2.10 Summary......Page 53 References......Page 57 3.1 Focus and Structure......Page 60 3.2 Opener: The Reward System—Virtue or Vice?......Page 61 3.3 Three-Part Nation-Based Intellectual Property Systems......Page 62 3.4.1 Objectives......Page 64 3.4.2 Legislative Guidance......Page 65 3.4.3 Administrative Control......Page 66 3.4.4 Judicial Enforcement......Page 70 3.5.1 How Does an International Intellectual Property System Function?......Page 71 3.5.2 Issues for an International Intellectual Property System......Page 72 3.6 Closer: The Utility Model—In Need of Standardization!......Page 75 3.7 Intellectual Property Facts: Grant Lags and Grant Ratios25......Page 79 3.8 Summary......Page 84 References......Page 87 Part II: Intellectual Property Environments......Page 91 4.1 Focus and Structure......Page 92 4.2 Opener: The Microchip That Has Transformed the World1......Page 93 4.3 Intellectual Property on Economic Growth......Page 95 4.4 Intellectual Property on International Trade......Page 97 4.5 Intellectual Property on Foreign Direct Investment......Page 99 4.6 Intellectual Property on Welfare......Page 100 4.7 Intellectual Property on Licensing......Page 102 4.8 Intellectual Property on Technology Transfer and Innovation......Page 103 4.9 Other Impacts of Intellectual Property......Page 106 4.10 Closer: Opening the Source of Software Technology9......Page 108 4.11 Intellectual Property Facts: Measurements of Intellectual Property Systems......Page 112 4.12 Summary......Page 114 References......Page 116 5.2 Opener: Copyright or Copywrong?1......Page 120 5.3 Political Systems on Intellectual Property......Page 123 5.4 Legal Systems on Intellectual Property......Page 125 5.5 Economic Systems on Intellectual Property......Page 127 5.6 Closer: The ‘Hot Waves’ of Intellectual Property in China6......Page 129 5.7 Intellectual Property Facts: Income, Individualism, and Piracy......Page 131 5.8 Summary......Page 134 References......Page 136 6.1 Focus and Structure......Page 138 6.2 Opener: Dazzling the World—The Indian Software Explosion1......Page 139 6.3 Education and Intellectual Property......Page 141 6.4 Religion and Intellectual Property......Page 142 6.5 Social Stratification and Intellectual Property......Page 143 6.6 Language and Intellectual Property......Page 144 6.7 Closer: Color Marks—Transcending Language Barriers, or Causing Disputes?3......Page 147 6.8 Intellectual Property Facts: Culture and Intellectual Property in Figures......Page 152 6.9 Summary......Page 154 References......Page 157 Part III: Intellectual Property Management......Page 159 7.1 Focus and Structure......Page 160 7.2 Opener: The Spies Who Loved Pemberton1......Page 161 7.3 Corporate Contexts and Intellectual Property Assets......Page 162 7.4.1 Corporate Intellectual Property Positioning for Resources Need......Page 164 7.4.2 Balancing Resources Distribution to Maximize Intellectual Property Creativity......Page 165 7.4.3 Managing Talents Within: The Imperatives......Page 167 7.5.1 Decisions to Consider for Intellectual Property Portfolios......Page 170 7.5.2.1 Research and Development......Page 171 7.5.2.3 Improvement......Page 172 7.5.2.6 Marketing......Page 173 7.5.2.7 Anti-generic Tactics......Page 174 7.6 Closer: Down to Intellectual Property Feats and Ventures of the Googlers4......Page 175 7.7 Intellectual Property Facts: Intellectual Property Insurance—Insure … or Unsure?6......Page 178 7.8 Summary......Page 180 References......Page 182 8.1 Focus and Structure......Page 184 8.2 Opener: An Intellectual Property Deal Starts with Homework......Page 185 8.3 Varied Perceptions of Intellectual Property Value......Page 187 8.4.1 Market Approach......Page 190 8.4.2 Cost Approach......Page 192 8.4.3 Income Approach......Page 193 8.4.4 Method Selection......Page 194 8.5 Other Methods in Brief......Page 195 8.6 The Significance of Intellectual Property Valuation......Page 198 8.7 Closer: The Intellectual Property Assets of the Green Eggs and Ham Man6......Page 201 8.8 Intellectual Property Facts: Royalties for Value7......Page 202 8.9 Summary......Page 204 References......Page 206 Part IV: Intellectual Property Strategies......Page 209 9.1 Focus and Structure......Page 210 9.2 Opener: Singing Karaoke with the Cockroach-Killer Seller!1......Page 211 9.3.1 Intellectual Property Owner’s Capacity......Page 215 9.3.2 Rationales Behind Internationalization......Page 216 9.3.4 Timing......Page 217 9.4 Internationalizing Intellectual Property: Costs, Profits, Risks, and Control......Page 218 9.4.1 International Intellectual Property Trade......Page 219 9.4.2 Intellectual Property Turnkey Project......Page 220 9.4.3 Intellectual Property Licensing and Franchising......Page 221 9.4.4 Intellectual Property Joint Venture......Page 225 9.4.5 Intellectual Property Whole Ownership Abroad......Page 227 9.5 Selecting an Appropriate Intellectual Property Strategy......Page 229 9.6 Closer: YouTube Bubble up with Intellectual Property6......Page 231 9.7 Intellectual Property Facts: High-Impact Patents and Market Leadership......Page 235 9.8 Summary......Page 236 References......Page 239 10.2 Opener: Compulsory Licensing—Easier Said than Done!1......Page 241 10.3 Licensing and Its Forms......Page 245 10.4 Licensing Relationships......Page 248 10.5.1 Negotiation: An Art......Page 252 10.5.3 Intellectual Property Negotiation: A Team Matter......Page 253 10.5.4.1 Pre-negotiation: If You Fail to Prepare, Prepare to Fail......Page 257 10.5.4.2 Negotiation: Objective Seeking, Personality Stripping, and Facts Dealing......Page 259 10.5.4.3 Post-negotiation: Responsibility Sharing and Implementation Monitoring......Page 260 10.6 Intellectual Property Licensing, Contracting, and Implementation......Page 261 10.7 Closer: Patent Trolls—Legitimate Dealers or Harassers?8......Page 263 10.8 Intellectual Property Facts: Underexploited Licensing Assets Attract Attention......Page 266 10.9 Summary......Page 268 References......Page 270 11.1 Focus and Structure......Page 273 11.2 Opener: The Da Vinci Code Case and the Smithy Code Judgment1......Page 274 11.3 Three Ways to Lose an Intellectual Property......Page 275 11.4 Piracy and Its Typology......Page 277 11.5 Impact: Where There’s Intellectual Property, There’s Piracy......Page 280 11.6 Causes: Globalization of Piracy......Page 281 11.6.1 Intellectual Property Environment Factors......Page 282 11.6.2 Supply and Demand Reciprocity......Page 283 11.6.3 Corporate Factors......Page 284 11.7 Solutions: Strategic Actions for Alleviating Piracy......Page 285 11.7.1.1 The Budweiser Strategy: Technical Solutions and Effective Labeling......Page 287 11.7.1.2 A Partnership Strategy: Contractual Surveillance......Page 290 11.7.1.3 The Coca-Cola Strategy: Narrowing Price Gaps......Page 291 11.7.1.4 The Microsoft Strategy: Monitoring Markets......Page 292 11.7.2.2 An Acquiring Strategy: Legitimizing Counterfeiting Business......Page 293 11.7.3.1 The DuPont Strategy: Reapplication or Reregistration......Page 294 11.7.3.2 The Manchester United Strategy: Networking with Other Firms......Page 295 11.7.3.4 The Consumer Campaign: Enhancing Awareness and Relationships......Page 296 11.8 Closer: Starbucks—Infusing Bliss and Brewing Agony15......Page 297 11.9 Intellectual Property Facts: Piracy Quantification—an Issue for Solution17,18......Page 300 11.10 Summary......Page 303 References......Page 306 12.1 Focus and Structure......Page 309 12.2 Fundamental Understanding of Intellectual Property......Page 310 12.3 Intellectual Property Environment Assessment to Select Profiting Base......Page 312 12.4 Managerial Preparation to Equip Intellectual Property Resources......Page 313 12.6 New Beginnings: A Route Map for Actions and Challenges......Page 314 Index......Page 316