Understanding Personalisation: New Aspects of Design and Consumption

Description

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Front Cover UNDERSTANDING PERSONALISATION UNDERSTANDING PERSONALISATION UNDERSTANDING PERSONALISATION: NEW ASPECTS OF DESIGN AND CONSUMPTION UNDERSTANDING PERSONALISATION: NEW ASPECTS OF DESIGN AND CONSUMPTION Copyright Contents Personalisation 1 - Personalisation: expectations, challenges and reality One - The contemporary phenomenon of personalisation Defining personalisation Discrepancies in personalisation research Technology as facilitator of personalisation Producer-led, consumer-led and co-created personalisation Privacy issues in personalisation The structure of the book Conclusion References Two - Personalising consumption or consuming personalisation Introduction Consumers and personalisers Materiality of consumption and personalisation of the immaterial Motivations to personalise consumption Time, truth and personalised consumption Conclusion References Further reading Three - The ethical dilemma of personalisation Introduction Individualism, collectivism and business ethics ‘A good life’ in modern society Ethical tensions Power, deception and personalisation Responsible consumption as personalisation Personalised data flows: regulation, surveillance and misinformation Conclusion References bksec2_1 2 - Digital personalisation Four - Delivering personalised, digital experience Introduction Social media data management and transparency Digital wellbeing and social media To the future: a person-centred design approach to data management in SNSs Conclusion References bksec2_1 Further reading Five - Predictive personalisation: are we watching or being watched? Introduction Mobile health – who is in control? Health motivation apps: what's in the box? Fitbit – a mini study Conclusion References bksec2_1 Further reading Six - Personalisation: what the experts think Introduction The role of personalisation Different sides of personalisation Impact and future of personalisation Conclusion Expert profiles (in alphabetical order) References 3 - Tailor personalisation Seven - Individualisation of markets: towards personalisation Introduction Personalisation in a business context Towards personalisation: the marketing process Routes to personalisation Conclusion References Eight - Consumers and producers: whose personalisation is it? Introduction Technology and personalisation Artificial intelligence Autonomy, control and power Privacy Bias, security and trust Conclusion References Nine - Customisation and co-creation: an evolving complexity Introduction Customisation and mass customisation Co-creation Co-creation and consumer engagement Complexity and networks Ownership Sharing Social commerce Towards new forms of personalisation Conclusion References 4 - Personalisation by material engagement Ten - Personalisation and the category of the person Introduction A history of the person Persons and pseudo-persons The legal person The category of the person Contemporary digital personhood Conclusion References Eleven - Persons consuming Modern experience and modern consumption It's all about the experience Personhood, consumption and the ecological approach to cognition Conclusion References Twelve - Persons repairing: reficio ergo sum Introduction Learning to repair Repair networks Repair and the person-thing relationship Repairing people and things with skill Conclusion References bksec2_3 5 - Back to the personalised future? Thirteen - Lessons learned: personalising the future, personalising ourselves Introduction Perspectives on personalisation Lessons learned and looking forward Conclusion: back to personalised future? References bksec2_1 Index A B C D E F G H I L M N O P R S T U V W Y Back Cover