Influence: How to Raise Your Profile, Manage Your Reputation and Get Noticed

Description

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapportRaise your profile and manage your reputationDevelop strategic relationships and grow your networkBecome the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving. Cover Title Page Copyright Contents Acknowledgements Introduction Why Read This Book? So Why Me? Making the Most of This Book Chapter 1: What Is Influence? Influence in a Changing World The times, they are a changin’ Setting Objectives for Influence Ask yourself Specific Measurable Agreed upon Realistic Time-based The Principles of Influence Chapter 2: P Is for People - Who do you know and, more importantly, who knows you? Your Network The Law of Reciprocity Proactive connecting – becoming the hub Becoming a Connector Know your network Credibility by Association Being known by the company you keep There is a BUT!!! Identifying and Approaching Influencers Rule One: Don’t ask for anything Rule Two: Add value to them Rule Three: Communicate on their level Rule Four: Have social proof Rule Five: Introductions increase odds Rule Six: The magic of mentors Rule Seven: Don’t bullshit Getting noticed by influential people The Power of Partnerships Creating Advocacy Advocacy earned will always be far more valuable than advocacy bought Focus on your relationships Go above and beyond Enable your advocates Measure and reward Become a Student of People – Start with You Chapter 3: I Is for Image Dress to Impress Colours That Influence Reputation Matters Your Image Online Front page of Google or nothing Controlling the narrative The Importance of Social Proof 1. Expert social proof 2. Celebrity social proof 3. User social proof 4. ‘Wisdom of the crowds’ social proof 5. ‘Wisdom of your friends’ social proof Chapter 4: C Is for Communication Effective Communication Starts with Good Intuition It’s Not What You Say It’s How You Say It Show genuine interest Listen well Be social Be mindful of your body language Three quick things to avoid Using our voices – voice tone Actually, It’s Also What You Say . . . And What You Do! Share your vision and develop accountability Avoid criticising Be interested and interesting Story telling Build people up Express your values Manners Maketh Man Empathy and sincerity The art of diplomacy Words That Influence Use the language of your audience Use precise words Use sensory words Use positive words What’s in a name? It’s all about you Imagine Because ‘Now’, ‘quickly’, ‘immediately’, ‘fast’ and ‘instantly’: time-critical words Please and thank you ‘In charge’, ‘ownership’, ‘risk free’, ‘guarantee’ and ‘no obligation’: control words ‘Free’ ‘New’ ‘Aware’, ‘realise’ and ‘experience’ Chapter 5: K Is for Knowledge Demonstrating Expertise Let’s Start with Publishing Blogging Which platform? Find your niche Build your ability to drive traffic Give value to your readers What attracts readers in the first place? Thought Leadership Websites Write for a publication or magazine Now the how Write a book Your publishing options Influence by Public Speaking Benefits of Speaking Building Your Presentation While delivering your talk Finding Opportunities to Speak Using PR to Grow Your Influence Chapter 6: Y Is for You - The Qualities of Influencers Effective Influencers Are Authentic Effective Influencers Think About the Future Effective Influencers Leverage Technology Effective Influencers Are Courageous Effective Influencers Are Great Communicators Effective Influencers Have Integrity Effective Influencers Show Humility Effective Influencers Are Focused Effective Influencers Are Prepared Effective Influencers Are Confident Effective Influencers Are Inspirational Effective Influencers Are Passionate Effective Influencers Are Resilient Effective Influencers Are Connected Effective Influencers Are Decisive Effective Influencers Adapt Effective Influencers Are Charismatic Effective Influencers Are Generous Effective Influencers Have Good Intuition Effective Influencers Are Persistent Effective Influencers Are Disciplined Effective Influencers Are Accountable Effective Influencers Are Visionaries Effective Influencers Are Positive Effective Influencers Are Great with Other People Effective Influencers Are Open Minded Effective Influencers Reciprocate Effective Influencers Understand Everything in This Book Index EULA