GERMAN

Marktorientierte Unternehmensführung und Digitalisierung: Management im digitalen Wandel

By Dirk Lippold

Book information

Publisher
De Gruyter Oldenbourg
Year
2017
ISBN
9783110531220
Language
german
Format
EPUB
Filesize
24 MB (25567987 bytes)
Pages
492\0
Library
degruyter.com
Time added
2023-07-29 20:22:18

Description

Digitization promises companies greater efficiency, opportunities for development, and competitive advantages in new and traditional markets. To enjoy these benefits, companies need to overhaul their entire value-added chains: digital information must be collected, processed, and converted into marketable products. Achieving this requires corporate management that understands the process and how to initiate, control, and monitor it. Didaktischer Aufbau mit vielen Praxisbeispielen sowie Folien zum kostenlosen Download unter www.dialog-lippold.de

Similar books